What does it mean to be a thought leader? What motivates companies to innovate, where do those lighting bolts moments of inspiration come from?
There are countless proverbs telling us to take our time and to not rush things. Look after the pennies and the pounds will look after themselves, one step at a time, Rome wasn’t built in a day, and we all know plenty more where they came from.
However, when it comes to development in business, we can easily lose sight of these principles. We hear inspirational stories of revolutionary ideas alongside humble beginnings but rarely take the time to find out about everything that happened in between.
Not everyone knows that Michael Dell started building his first PC computer in his university dorm room. Or that Steve Jobs’ inspiration for Apple’s font design principles came from his unofficial sit-ins on a calligraphy course. Fast forward a few years and we have the world-renowned Dell computer corporation and Apple whose customers are almost fanatical about its products.
If you build it, he will come
Thought leaders who have changed the face of the world are lauded for their inspirational creativity and raised up as pioneers who mould the future. How did Jobs know that font styling would be so important to the computer industry? To add another world-changer to the mix, how did Mark Zuckerberg know that social networks would become such an integral part of all our lives?
The short answer; they didn’t.
Any development in any industry comes first from the exploration of a seed of an idea. At its inception no one really knows how far it will grow and only through testing, tweaking, reviewing and evolving do these seeds blossom into something significant.
The majority of ideas rarely make it past the developmental stages to reach the market and of those that do, a considerable percentage fail to make any substantial impact.
The thought leaders who push the boundaries of what is expected by people show their true strength in influence when they stop asking people what they need, and start showing people why they need something.
A strong foundation
All the influence in the world is not enough to revolutionise a market with something that doesn’t actually appeal to a need.
It is vital to breakdown and structure the early stages of development in order to guide progression along the right path. It all begins with Insight.
· How do your existing customers perceive you as a business?
· How do non-customers perceive you?
· What are the key emerging trends in your market?
It is these, and many other core questions that will fuel the fire of ideas that are focused and responsive to what is actually happening in the market.
Guiding support all along the way
In the same way that your ideas need nurturing, your development teams need guidance.
Apparently, humans use only 10% of our brains. If true this means we all have a mass of untapped potential. But what about the people around you? Maybe they are the true untapped potential?
The people who make up your organisation are sitting on a wealth of knowledge, experience, information and insight. Ture innovative companies will make sure they are not ignoring the amazing capacity if their teams.
At G2, we love the innovation process, problem-solving and working out how products fit into the marketplace. We have developed processes to understand your business and company culture and draw out the potential of your teams.
The ultimate goal of your design & development projects will inevitably be enhanced revenue and market share. Our journey with you begins with this as a core focus and it remains firmly within our grasp all along the way.
Our team is on hand to support you with any issues you’re looking to resolve with current products development; around appearance, performance, the manufacturing process, or if you are looking to launch a new product, bringing ideas to life is what we do every day.
Want to talk to us about your ideas? We'd love to hear from you, why not book a call with us?